Everton ‘back where they should be’ as £20m deal signed, says Wyness

Everton’s former chief Keith Wyness has claimed Castore have been “smart” to strike a kit deal with the Merseysiders ahead of the new stadium opening in 2025.

Speaking on the new edition of Football Insider’s Inside Track podcast, the 66-year-old – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – insisted the deal means the club are back to “keeping up with the top ten”, rather than falling behind.

Everton announced a new kit manufacturer deal with Castore last week which is believed to be worth at least £20million per season.

The agreement marks a new club record and is worth three times their previous deal with Hummel, which was signed in 2020 and extended two years later.

Everton ‘back where they should be’ as £20m Castore deal signed, says Wyness

Wyness hailed the Castore announcement, claiming the club had been “punching below their weight” in commercial terms.