Introducing the new Sunderland ’Til I Die Collection – Made in Association with

The Sunderland ‘Til I Die Collection is now available. It was created in collaboration with Kathryn Robertson.

our city. Our narrative. Our platform for showcasing our house to the outside world. You have the opportunity to represent both our club and our community as Sunderland ‘Til I Die uses football and the media to showcase our wonderful city.

This new collection, created in collaboration with Sunderland-based artist Kathryn Robertson, carries on the tradition of telling the world about Sunderland. This new range represents the tragic end to the journey that Sunderland ‘Til I Die has taken us all on, and was inspired by the classic opening of one of the most recognizable sports documentaries in the world.

We all belong to Sunderland ‘Til we Die, from our people to our landmarks.

Shop the range at safcstore.com.

The backdrop for this new collection was made by Kathryn, and it is on display inside the Academy of Light to serve as a constant reminder to the players of the city they represent. You can now wear a piece that encapsulates our wonderful city.

This most recent collection was made possible in part by Luke O’Nien, who played for the victorious Sunderland ‘Til I Die squad in the third season of the League One Playoffs in 2021–2022. Earlier in the week, Luke talked about the show’s worldwide impact.

Pricing: